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HOW TO LOOK PEOPLE IN THE EYE DIGITALLY, THE AGE OF INFLUENCE, and RETAIL RELEVANCY.
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Straight Talk Blog: Featured Posts
Question the Question: The Essence of Higher-Order Critical Thinking
*The inspiration for this post came from friend and colleague Ivonne Kinser and her podcast... Critical Thinking. The highest form of critical thinking isn’t about having the right answers... It's about recognizing when the question itself is flawed. This is...
Survival Is Not Enough: The Fight for Jewish Conscience
I was brought up to revere Israel. My Jewish identity was formed not just at home by first-generation American Jews, Holocaust survivor relatives, and grandparents who escaped Poland, but also in the sanctuary of an Orthodox synagogue, deeply influenced by my...
Setting the Record Straight on Principal-Based Media Buying… Formerly Called “Barter”
Setting the Record Straight on Principal-Based Buying (formerly called Barter or Corporate Trade – YES, IT'S ALL THE SAME). ~via Gordon Zellner, Founder/CEO of Evergreen Trading. ➡️ Originally posted at... https://lnkd.in/eE9JUNYC ⬅️ So called, principal-based buying...
It’s Not ROI “vs” ROR… It’s “ROI + ROR”
Traditional metrics like Return on Investment (ROI) have long been the gold standard for evaluating the success of projects and strategies. ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a...
Confronting the Growing Hatred of Jews
If we truly care about lessening the rising hatred toward Jews worldwide, we must be willing to confront a painful truth: much of that anger is being fueled by the actions of Netanyahu and the Israeli government. If we want to protect Jewish lives and dignity, we must...
Evergreen Trading Steps Beyond Creating a “Culture” and Nurtures “Employee Community”
Creating a positive culture within a company is crucial for employee engagement, productivity, and overall success. But in today’s fast-paced business environment, simply having a good culture is not enough. Companies need to go beyond creating a culture and start...