Congratulations You Nailed It

Last night was a rough one for the Visual Effects community.

I was about to embark down the road of writing up the evening’s events, as if I was some kind of journalist.

But I’m not. I’m a director, and a visual effects artist. I’m a fan of film who fantasized about making movies ever since seeing Star Wars at age five. I’m also a survivor of a VFX company bankruptcy.

So I know what it’s like to be an artist who feels overworked and under appreciated.

And I know what it feels like to start your dream company, and see it collapse.

I also know what it feels like to be a director who can’t afford all the VFX I’d like in my own work.

And here’s what I have to say:

Congratulations.

Congratulations to the visual effects crew of Life of Pi. I am simply blown away by your work. Your tigers and waves and artistry and technical mastery made me laugh and cry and revel in how wonderful movies can be. I know how hard it is to do what you did, and even though I know exactly how you did it, I have no idea how you pulled it off.

Congratulations to Bill Westenhofer, for your amazing work to be sure, but also for the nonobvious gift of being cut off at the exact right moment to make the experience awful enough for all involved that the world took notice. You did the right thing by starting off with proper acknowledgments, and then the right thing again by jumping right into the controversy. You came off as a class act, and as is so often the case with visual effects and cinema, you’ve captivated the world’s attention with what they didn’t get to see.

Congratulations to the 400+ VFX artists who demonstrated in a way that got all the right kinds of attention. That’s not easy. As a nation, we suck at it. As a group of nerdy artists, you nailed it.

Congratulations to Ang Lee, for both your talent behind the lens, and also for the gift that awaits you. You’ve put your foot in your mouth twice now about how you wish visual effects could be less expensive, and in doing so, I dare hope that you’ve made it nearly impossible for yourself to continue to ignore the nuances of the situation. A wonderful education awaits you. Please listen to the thoughts and frustrations of the visual effects artists whose work you presided over so masterfully.

Their stories are true.



What Our Customers Say...

"I got a chance to sample Rehorst (Premium Milwaukee Vodka) and it is absolutely great!"

Shawn Vollmer - Owner of Three Cellars Franklin WI

“Very clean and extremely smooth, almost no burn. Has a rich mouth feel and a pleasantly sweet finish. I find it great for all classic Vodka cocktails and especially on the rocks. I predict this product will gather a huge following.”

"I just put your product on the list of available vodkas. I feel it is a quality addition to our selection! Congratulations on a fine product!! "

"I have tried most of the vodka's on the market at one time or another. I usually drink my vodka on the rocks with olives. I started out a ????? drinker, and then ????, ending up a ?????? and ?????? fan. Two weeks ago I got my first taste of your vodka I have to say job very well done. Rehorst has excellent flavor and is very smooth. We even bought bottles and gave them away as Xmas presents, plus a bottle for ourselves".

"Thank you very much for making this excellent vodka".
Craig Fuchs

Thank you for bringing this premium vodka to Milwaukee. We've tried to support the local businesses since we arrived 8-9 years ago and are thrilled at the idea of a Milwaukee distillery".

Gloria S.

I have tried your Gin and it is awesome!! As a dedicated “

” connoisseur, I did not think it could be beat. I was wrong. Your Gin is smooth and finishes with no aftertaste.

As a part time bartender at Ricardo’s Pizza in Greendale, I have had the opportunity to have my gin drinking customers try it. All results have been very positive. My vodka drinking customers say your Vodka is very good also. When put to an impromptu blind taste test it won hands down over

It’s nice to have a local product to brag about.
Keep up the good distilling!!

Jim Caster

"...I had a sip (of the Gin) a while back at the Red Rooster. I just have it on the rocks with an orange slice or a splash of tonic. I have been a gin drinker for 25 years, but I love your concoction. Congratulations, you nailed it."

Don Schmidt

"...thank you for the Gin!!! Purchased my first taste the day after Avenue Liquor received his shipment. I've turned my back on my much loved

and will now only drink yours. Not only do I enjoy the taste, I truly relish the fact that I can support a local quality business and not have to give my money to a large corporation."

Dean Kadlec

"I picked up a bottle of your Pumpkin Seasonal Spirit yesterday from Downer Wine & Spirits. Having never heard of bierschnapps, I didn't know what to expect. Last night, I tried a snifter of the spirit neat and was blown away. I'm a big fan of single malt scotch and in my opinion, your distillery's Pumpkin spirit can more than hold its own in complexity of flavor".

"I was so impressed by my bottle (No. 627), that I wanted to write you guys a short note of appreciation. If this craftsmanship is any indication of your other products, I will not hesitate to try your other bottling's".

Thanks again,

Katherine LoPiccalo



Information obtained from websites:
, ,